Abstract
Article is devoted features of life cycle of mobile devices. The article highlighted a number of disadvantages associated with managing the life cycle of the product. Disadvantages include the orientation is not on the quality of mobile devices and their design, the obsolescence of digital products. The article drew attention to the need for process improvement life cycle management of mobile devices. For since this type of product is now the most popular among the population, consumers are interested, first of all, quality, and only then, look good.
Keywords: product life cycle, mobile devices, working out of goods, sales process, management of goods life cycle
Cite as: ОPeresadko, G., Naumenko S. & Rohal, T. (2011). Life cycle of mobile devices. Marketing and Management of Innovations, 42, 41-45. https://doi.org/10.21272/mmi.2011.4.2-04
This work is licensed under a Creative Commons Attribution 4.0 International License
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