Abstract

In the article approaches to determination the components and sequence of the stages in the innovative process is considered. The influence of marketing and complex of his measures on effectiveness of innovative activity is defined. Marketing elements of life cycle of innovative process taking into account the change of charges of innovative process and permanent diffusion of innovations is suggested to integrate to the extended model.

Keywords: innovative process, conception of life cycle, marketing, marketing measures

Cite as: Rassykhina V. & Маrtinova, О. (2011). Marketing integration of the innovative process based on the concept of product life . Marketing and Management of Innovations, 42, 46-51. https://doi.org/10.21272/mmi.2011.4.2-05

This work is licensed under a Creative Commons Attribution 4.0 International License

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