Abstract

The article discusses the basic approaches of scientists to identify and calculate the level of importance and novelty of new products, these major shortcomings you might encounter during its calculation. Propose their own methodology to determine the level of novelty and significance of the contemplated industrial products based on patent and market research.

Keywords: new products, novelty products, types of novelty, patent and market research

Cite as: Nagorniy, E. (2011). Patent and market research level and value of novelty products developed by industry. Marketing and Management of Innovations, 42, 58-63. https://doi.org/10.21272/mmi.2011.4.2-07

This work is licensed under a Creative Commons Attribution 4.0 International License

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