Abstract

Modern technologies and Internet marketing tools are investigated and systematized. Their basic tendencies of using and developments are defined. It is specified category base and it is planned the content of Internet marketing basic elements. It is planned prospects of its development.

Keywords: Internet business, Internet marketing, marketing researches in Internet, marketing communications in Internet, sale the Internet, technologies and Internet marketing tools

Cite as: Illiashenko, S. (2011). Modern lines of application of Internet technologies in marketing. Marketing and Management of Innovations, 42, 64-74. https://doi.org/10.21272/mmi.2011.4.2-08

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Sidak Alona Marketingovi doslidzhennya cherez Internet – innovaciya dlya Ukrayini? [Elektronniy resurs] / Alona Sidak – Rezhim dostupu: http://innovations.com.ua /uk/digitallab/26/234/845.
2. Auditoriya Uaneta Fevral 2011 g. [Elektronniy resurs] // Gemius. – Rezhim dostupu: http://www.gemius.com.ua.
3. Bakalinskaya A. Dlya teh, kto doma / A. Bakalinskaya // Biznes. – 2007. – no18. – S. 106-108.
4. Boychuk I.V. Innovaciyni pidhodi do zastosuvannya Internetu v marketingoviy diyalnosti pidpriiemstv / I.V. Boychuk // Marketing. Menedzhment. Innovaciyi: monografiya / za red. d.e.n., profesora S.M. Illyashenka. – Sumi : TOV <>, 2010. – S. 553-562.
5. Bushueva L.I Rol Internet-uslug v prakticheskoy marketingovoy deyatelnosti [Elektronniy resurs] / L.I Bushueva – Rezhim dostupu: http://www.cfin.ru/press/marketing/2001-4/07.shtml.
6. Paranin V. Kakie dopolnitelnye servisy internet-magazina pomogayut uvelichit prodazhi [Elektronniy resurs] / V. Paranin. – Rezhim dostupu: http://www.insales.ru/blog/2011/05/ 30/kak-uvelichit-prodazi-internet-magazina/.
7. Golubkov E.P. Ispolzovanie Interneta v marketinge [Elektronniy resurs] / E.P. Golubkov // Marketing v Rossii i za rubezhom. – 2002. – no3 (29). – Rezhim dostupu: http://www.mavriz.ru/articles/2002/3/315.html.
8. Deynekin T.V. Kompleksnyy metod ocenki effektivnosti Internet-reklamy v kommercheskih organizaciyah / T.V. Deynekin // Marketing v Rossii i za rubezhom. – 2003. – no 2. – S. 34-39.
9. Demchenko D. Fonyat / D. Demchenko // Biznes. – 2008. – no8. – S. 58.
10. Zimina E. Popast v ssylku / E. Zimina // Biznes. – 2006. – no12. – S. 100-104.
11. Illyashenko S.M. Analiz retrospektivnogo ta suchasnogo stanu Internet-reklami i mozhlivi napryamki rozvitku / S.M. Illyashenko, I.Yu. Ivanickiy // Marketing ta menedzhment innovaciy. – 2010. – no 1. – S. 57-66.
12. Internet-ekonomika [Elektronniy resurs]. – Rezhim dostupu: http://uk.wikipedia.org/wiki /Internet-ekonomika.
13. Konferenciya <> 2011 [Elektronniy resurs]. – Rezhim dostupu:http://www.imu.org.ua/.
14. Kotler F. Marketing HHI veka / F. Kotler. – SPb. : Izdatelskiy dom <>, 2005. -432 s.
15. Litovchenko I.L. Metodologichni aspekti Internet-marketingu: monografiya / I.L. Litovchenko. – K. : Naukova dumka, 2009. – 196 s.
16. Litovchenko I.L. Internet-marketing: navchalniy posibnik / I.L. Litovchenko, V.P. Pilipchuk. – K. : Centr uchbovoyi literaturi, 2008. – 184 s.
17. Mamykin A.A. Strategiya i taktika marketinga v Internet [Elektronniy resurs] / A.A. Mamykin. – Rezhim dostupu: http://www.acgroup.ru/publics/managers/marketing _pub2.shtml.
18. Marketingovye issledovaniya v Internet: osnovnye podhody i principy provedeniya [Elektronniy resurs]. – Rezhim dostupu: http://dewpoint.by/blog/?p=125.
19. Marketingovye issledovaniya [Elektronniy resurs]. – Rezhim dostupu: http://www.gemius.com/ua/ru_research_studies.
20. Melnik L.G. Ekonomika i informaciya: ekonomika informacii i informaciya v ekonomike: Enciklopedicheskiy slovar / L.G. Melnik. – Sumy : ITD <>, 2005. – 384 s.
21. Opyt upravleniya stavkami na osnove matematicheskoy modeli reklamy s oplatoy za klik [Elektronniy resurs] / M.A. Obuhov. – Rezhim dostupu:http://www.grebennikon.ru/article-6s7t.html.
22. Prakticheskie primery virusnogo marketinga [Elektronniy resurs]. – Rezhim dostupu: http://www.reklamist.com.ua/prakticheskie-primeryi-virusnogo-mark-894/.
23. Statistika regionov [Elektronniy resurs]. – Rezhim dostupu: http://www.ua.all-biz.info/regions/?fuseaction=adm_main.showStatistics.
24. Taganov D. N. Internet kak novyy element sistemy marketingovyh kommunikaciy / D.N. Taganov // Marketing. – 2003. – no3. – S. 67-74.
25. Hartman A. Strategiya uspeha v Internet-ekonomike / A. Hartman, Dzh. Sifoni. – M. : LORI, 2001. – 274 s.
26. 2010 Full Year Results  April 2011 Interactive Advertising Bureau [Elektronniy resurs]. – Rezhim dostupu: http://www.iab.net/.
27. 5 Rules of Social Media Optimization (SMO) [Elektronniy resurs]. – Rezhim dostupu: http://www.rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html.
28. IR realnist // Biznes. – 2009. – no38. – S.59.
29. Social media marketing / Wikipedia [Elektronniy resurs]. – Rezhim dostupu: http://www.en.wikipedia.org/wiki/Social_media_marketing.