Abstract

In the article the questions of transformation of animation are expounded from a commodity in a favour, the specific of animation products is considered as a marketing object, and also the analysis of the real market potential of the Ukrainian animation films is conducted.

Keywords: animation marketing, model, animation studios, orientation on an user, market of animation, animated film

Cite as: Dolzhansky I. & Krachkovska, N. (2011). Features of marketing of animation films and dualism of videoproduct. Marketing and Management of Innovations, 42, 75-82. https://doi.org/10.21272/mmi.2011.4.2-09

This work is licensed under a Creative Commons Attribution 4.0 International License

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