Abstract

The paper proposed the integrated approach to the classification of strategies of positioning based on systematization criterias of creationing the distinctive characteristics of a product, a brand, a company

Keywords: marketing, strategy, positioning, classification, distinctive attributes and characteristics

Cite as: Prymak, T. (2012). Strategies of positioning in marketing theory. Marketing and Management of Innovations, 1, 13-20. https://doi.org/10.21272/mmi.2012.1-01

This work is licensed under a Creative Commons Attribution 4.0 International License

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