Abstract

In the article the influence of economic globalization on marketing activity of an organization is examined. There is determined how the system of risk of marketing activity of private and government organizations is changing under the globalization influence.

Keywords: globalization, environment, organization, marketing activity, risks

Cite as: Petrunya, V. (2012). Risks of marketing activity: globalization influence. Marketing and Management of Innovations, 1, 114-122. https://doi.org/10.21272/mmi.2012.1-12

This work is licensed under a Creative Commons Attribution 4.0 International License

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