Abstract

The methodical approach to the rational organization of innovative process at the enterprise by the coordination constituting market, production and innovative activity is developed. The versatile estimation of strategic’s type behavior of the enterprise is put in its basis.

Keywords: type of strategic behavior, grocery portfolio of enterprise, innovative process, life cycle

Cite as: Karpishchenko, O. (2012). The methodical approach to the rational organization of innovative process at the enterprise development. Marketing and Management of Innovations, 1, 156-163. https://doi.org/10.21272/mmi.2012.1-17

This work is licensed under a Creative Commons Attribution 4.0 International License

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