Abstract

The article deals with the specifics of banking innovations, the global trends of innovative strategies in the banking sector was described, analyzed the necessary methodology for their implementation, proposed plan of innovative activities and its possible application in Ukraine.

Keywords: innovation, innovative technology, strategy of banks, banking

Cite as: APeresadko G. & Nikolaieva, K. (2012). Innovative strategies of bank . Marketing and Management of Innovations, 1, 169-173. https://doi.org/10.21272/mmi.2012.1-19

This work is licensed under a Creative Commons Attribution 4.0 International License

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