Abstract

The article is devoted to solving problems of tourist route planning with the use of marketing technologies. It also deals with the purpose of marketing in tourist industry and quality model of tourist services. The article touches the decision-making model in tourist product development as well. Besides the project of historical tourist route to EURO-2012 is presented.

Keywords: marketing of services, marketing in tourist industry, tourist product, tourist route, EURO-2012

Cite as: Teletov А. & Kosolap, N. (2012). Features and prospects of tourist services marketing in Ukraine. Marketing and Management of Innovations, 1, 21-34. https://doi.org/10.21272/mmi.2012.1-02

This work is licensed under a Creative Commons Attribution 4.0 International License

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