Abstract

Problem of the study of branch market’s influence on development and realization adaptive development strategy of the enterprise is considered in article. The basis of the offered approach forms the development of the alternative directions of the strategic decisions for some industrial enterprises with taking into account their position on the market and features of branch market’s functioning.

Keywords: branch market, adaptive development, strategies of development, competitive position, strategic matrix, market share

Cite as: Zagornaya, T. (2012). Influence of the structure branch market on adaptive development of the enterprise. Marketing and Management of Innovations, 1, 201-208. https://doi.org/10.21272/mmi.2012.1-23

This work is licensed under a Creative Commons Attribution 4.0 International License

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