Abstract
The grounds for consolidation of the concepts of innovation and strategic development of an enterprise have been defined. The appropriateness of introduction of the methodology of the integration of strategic management, marketing and innovation activity for support of sustainable development of enterprises has been substantiated.
Keywords: strategy, innovation, development, factor, management, change
Cite as: Yefremov, O. (2012). The interconnection main elements strategy of innovation development of an enterprise. Marketing and Management of Innovations, 1, 228-233. https://doi.org/10.21272/mmi.2012.1-27
This work is licensed under a Creative Commons Attribution 4.0 International License
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