Abstract

This scientific research examines the possibility of using marketing mechanisms in the health care system of Ukraine. Also in this study are analyzed the positive and negative results of marketing tools’ implementation on the examples from Ukraine and other countries.

Keywords: marketing, marketing tools, medical assistance, medical services, medical insurance

Cite as: Ovsyanetska, O. (2012). The future of using marketing tools in health care system in Ukraine. Marketing and Management of Innovations, 1, 241-245. https://doi.org/10.21272/mmi.2012.1-29

This work is licensed under a Creative Commons Attribution 4.0 International License

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