Abstract

Actuality and role of city’s brand in the formation of it’s competitive advantages are revealed in the article. Goals of city and state in creating the city brand and approach of branding strategy are provided in article. In the article shown an adapted S. Anholt’s model for evaluation the attractiveness of the brand to the Ukrainian cities.

Keywords: brand city, regional marketing, evaluation of brand, model of city branding

Cite as: Bilovodska O. & Gaidabrus, N. (2012). The theoretic-methodological basics of brand creation. Marketing and Management of Innovations, 1, 35-43. https://doi.org/10.21272/mmi.2012.1-03

This work is licensed under a Creative Commons Attribution 4.0 International License

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