Abstract

It is offered results of the analysis of the communicative effectiveness in scientific and educational services marketing (e.x. WEB-system of the Department of marketing and management of innovative activity of Sumy State University). The received results can be used as a base of the plan of actions for increasing communicative efficiency of analyzed WEB-system, and generalization of this results will allow to manage promotion of higher education institutions and their departments in the Internet area deliberately and effectively for the purpose of strengthening their market positions.

Keywords: WEB-technology, Internet-marketing, communication efficiency, higher education institutions, market of scientific and educational services, promotion in Internet area

Cite as: Illiashenko S. & Shypulina, Yu. (2012). Communication effectiveness of WEB-technologies in marketing of research and educational services. Marketing and Management of Innovations, 1, 69-78. https://doi.org/10.21272/mmi.2012.1-07

This work is licensed under a Creative Commons Attribution 4.0 International License

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