Abstract
The problems of public transport system in Sumy were defined. An excessive popularity of route taxi was investigated. The motivation of consumers of urban transport services was explored and recommendations for removal of the route taxi monopolization on passenger services market were generated.
Keywords: passenger service system, services marketing, transport services marketing, public transport, route taxi, market research, motivation of transport services consumers
Cite as: Teletov A. & Vasylieva, O. (2012). Marketing research in systems of urban transport services. Marketing and Management of Innovations, 2, 13-21. https://doi.org/10.21272/mmi.2012.2-01
This work is licensed under a Creative Commons Attribution 4.0 International License
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