Abstract

The article substantiates the necessity of forming the strategy of selling innovative products, especially given sales activities in the innovation, the main factors and the nature of their impact on sales of new products, and also the system of formation and selection strategies marketing of innovative products.

Keywords: strategy, innovative products, sales management, marketing strategy innovative products, influence marketing, stages of strategy marketing activities, sales risk

Cite as: Lorvi, I. (2012). Formation of strategy manager innovative products. Marketing and Management of Innovations, 2, 93-98. https://doi.org/10.21272/mmi.2012.2-10

This work is licensed under a Creative Commons Attribution 4.0 International License

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