Abstract

The method of introduction of the indexes balanced system (BSC – Balanced Scorecard) is offered in practice of metallurgical enterprise management. The model of cascading and decouplishing corporation strategy is presented on the level of marketing department and its employees. The model of personnel motivation of industrial enterprise is grounded on the basis of balanced system of indexes.

Keywords: marketing, strategy, balanced system of indexes, strategic projections, key factors of success, key indexes of efficiency, strategic map, motivation

Cite as: Faizova, S. (2012). Motivational constituent of balanced system of indexes of industrial enterprise. Marketing and Management of Innovations, 2, 112-119. https://doi.org/10.21272/mmi.2012.2-12

This work is licensed under a Creative Commons Attribution 4.0 International License

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