Abstract
The practical application of a methodological approach to the innovation process’ in the enterprise rational organization by the harmonization of market, production and innovation components is considered. Two alternative ways to transfer the company to the equilibrium state are proposed.
Keywords: type of strategic behavior, product portfolio, innovative process, machine building enterprise
Cite as: Karpishchenko O. & Karpishchenko, M. (2012). Practical aspects of the methodological apparatus of the innovation process’ rational organization as an example of machine-building enterprise. Marketing and Management of Innovations, 2, 146-156. https://doi.org/10.21272/mmi.2012.2-16
This work is licensed under a Creative Commons Attribution 4.0 International License
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