Abstract

In article is offered to determine efficiency of industrial potential with its distribution on internal and external. The system of parameters external and an internal efficiency of industrial potential use of the industrial enterprise according to a resource paradigm concerning material, financial, human, information resources is certained. The special attention is given to such kind of information resources as image which characterizes the image of the enterprise which has developed at suppliers, consumers, competitors, the state controls.

Keywords: efficiency, industrial potential, internal efficiency, external efficiency, resource paradigm, image resource

Cite as: Pererva P. & Poberezhna, N. (2012). Definition of efficiency of use of industrial potential of the machine-building enterprise. Marketing and Management of Innovations, 2, 191-198. https://doi.org/10.21272/mmi.2012.2-21

This work is licensed under a Creative Commons Attribution 4.0 International License

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