Abstract

The article substantiates the necessity to develop technology business planning innovative projects. Arguments made by the ground analysis of the advantages and disadvantages of existing business planning technologies.

Keywords: business plan, technology, design, innovation, analysis, supply and demand

Cite as: Knyaz, S., Georgiadi N. & Bogiv, Y. (2012). Business planning innovative projects: the essence of technology, advantages and disadvantages. Marketing and Management of Innovations, 2, 199-207. https://doi.org/10.21272/mmi.2012.2-22

This work is licensed under a Creative Commons Attribution 4.0 International License

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