Abstract

The results of marketing research of Sumy population relation to current ecological problems in social, sexual and age cuts are stated. The priority of these problems to the population is determined. The received results can be used to substantiate programs of a territory sustainable development.

Keywords: ecological problems, population’s ecological priorities, territory sustainable development, information support of sustainable development, interests coordination of population groups

Cite as: Illiashenko, S., Haityna, N., Kyrychenko T. & Rybalka, M. (2012). Research of Sumy population relation to present ecological problems. Marketing and Management of Innovations, 2, 240-246. https://doi.org/10.21272/mmi.2012.2-27

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Ekologichni problemi svitu [Elektronniy resurs]. – Rezhim dostupu: http://www.info-works.com.ua/all/ekologia/2.html.
2. Eko-marketing – vigidniy instrument polipshennya imidzhu, – opituvannya spozhivachiv [Elektronniy resurs]. – Rezhim dostupu: http://www.spekl.ua/lang/ua/ /about-company/news/id/076.
3. Illyashenko S.M. Formuvannya rinku ekologichnih innovaciy: ekonomichni osnovi upravlinnya : monografiya / S.M. Illyashenko O.V. Prokopenko / za red. d.e.n., prof. S.M.Illyashenka. – Sumi: VTD <>, 2002. – 250 s.
4. Karpinskaya Yuliya. Ekologicheskie issledovaniya <> ot IDS Group/ Yuliya Karpinskaya // Marketingovye issledovaniya v Ukraine. – 2011. – no 1. – S. 50-56.
5. Lukyanchikov N.N. Ekonomika i organizaciya prirodopolzovaniya / N.N. Lukyanchikov, I.M. Potravnyy. – M. : Troyka, 2000. – 456 s.
6. Melnik L.G. Metodologiya razvitiya : monografiya / L.G. Melnik. – Sumy : ITD <>, 2005. – 602 s.
7. Melnik L.G. Ekonomika razvitiya : monografiya / L.G. Melnik. – Sumy : ITD <>, 2006. – 662 s.
8. Primak T.O. Ekomarketing: svitovi ta ukrayinski realiyi / T.O. Primak // Problemi i perspektivi rinkovo-oriientovanogo upravlinnya innovaciynim rozvitkom ; za red. d.e.n., prof. S.M. Illyashenka. – Sumi: TOV <>, 2011. – S. 564-589.
9. Prokopenko O.V. Analiz gotovnosti spozhivachiv do splati cinovoyi nadbavki za ekologichnist tovariv riznogo tipu / O.V. Prokopenko, O.D. Alekseienko // Mehanizm regulyuvannya ekonomiki. – 2006. – no 2. – S. 33-38.
10. Prokopenko O.V. Ekologizaciya innovaciynoyi diyalnosti: motivaciyniy pidhid : monografiya / O.V. Prokopenko. – Sumi : VTD <>, 2008. – 392 s.
11. Sabadash V.V. Prikladnye aspekty formirovaniya strategii ekologo-orientirovanogo razvitiya nacionalnoy ekonomiki / V.V. Sabadsh, A.N. Tur // Sovremennye tendencii v upravlenii socialno-ekonomicheskim razvitiem territorii : monografiya / pod red. S.G. Emelyanova, I.V. Minakovoy. – Orel : APLIT, 2010. – S. 417-433.
12. Staliy rozvitok ta ekologichna bezpeka suspilstva v ekonomichnih transformaciyah : monografiya / [Andrieieva N.M., Baranik V.O., Balashov Ie.V. ta in.]; Za naukovoyu redakciieyu d.e.n., prof. Hlobistova Ie.V. / RVPS Ukrayini, IPRED NAN Ukrayini, SumDU, LNTU, NDI SRP. – Simferopol : PP <>, 2010. – 582 s.
13. Fortunatov V.V. Istoriya mirovyh civilizaciy / V.V. Fortunatov. – SPb. : Piter, 2011. – 528 s.
14. Deloitte Touche Tohmatsu Limited. Official website [Elektronniy resurs]. – Rezhim dostupu: http://www.deloitte.com.
15. Landor: Strategic Brand Consulting and Design [Elektronniy resurs]. – Rezhim dostupu: http://landor.com.
16. Ottman J. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding / J. Ottman. – San Francisco: Berrett-Koehler Publishers, 2011. – 342 p.