Abstract
The theoretical approaches of different authors near maintenance of concept “innovation” are considered, innovations in education are analysed, certainly essence and necessity marketing of innovations application at the market of educational services are defined, directions of innovations in higher education, objects and subjects of innovative activity of higher school are selected.
Keywords: innovation, innovative education, innovative educational activity, innovative higher educational establishment, marketing of innovations, market of educational services
Cite as: Semenjuk, S. (2012). Marketing of innovations at the market of educational services. Marketing and Management of Innovations, 2, 39-44. https://doi.org/10.21272/mmi.2012.2-04
This work is licensed under a Creative Commons Attribution 4.0 International License
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