Abstract

This article analyzes the possibilities of enhancing the efficiency of design and promotion the modern clothing on the fashion market by using innovative tools of marketing communications.

Keywords: fashion industry, market of modern clothes, innovative technology of marketing communications, augmented reality

Cite as: Hardabkhadze, I. (2012). Features of marketing communications of fashion industry in the field of fashion design. Marketing and Management of Innovations, 2, 64-77. https://doi.org/10.21272/mmi.2012.2-07

This work is licensed under a Creative Commons Attribution 4.0 International License

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