Abstract
In article features of the choice of innovative strategy by the industrial enterprises are investigated. It is offered to define innovative strategy depending on the extent of risk, and also from existence of available funds at the enterprise and the level of demand on these innovations.
Keywords: innovation, strategy, risk, scale, industrial enterprise
Cite as: Derykolenko, O. (2012). Features of choice of innovative strategies by industrial enterprises. Marketing and Management of Innovations, 2, 78-83. https://doi.org/10.21272/mmi.2012.2-08
This work is licensed under a Creative Commons Attribution 4.0 International License
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