Abstract

Ethical marketing considers being a part of enterprise social responsibility and an independent marketing concept. The correlation of these concepts and category instruments are being clarified. The logical chain of these categories, linked to the support of the social responsible corporate activities, is proposed.

Keywords: social responsible marketing, ethical marketing concept, stable growth, stable consumption, ethical instruments

Cite as: Reshetnikova, I. (2012). Ethical marketing as a marketing concept. Marketing and Management of Innovations, 4, 91-96. https://doi.org/10.21272/mmi.2012.4-10

This work is licensed under a Creative Commons Attribution 4.0 International License

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