Abstract

In article is considered problem of social marketing concepts use, problems of provision business-structures to social responsibility and competitiveness provision as criterion to efficiency social-oriented marketing programs. Author not only sets the problem install the correspondence between specified category, but also reveal the criterion to social-directed marketing decisions efficiency.

Keywords: social marketing, social responsibility of business, factors of business responsibility, efficiency, development strategies, enterprise competitiveness

Cite as: Shtal T. & Tyshchenko, O. (2012). Social marketing and social responsibility of the business: intercoupling and results. Marketing and Management of Innovations, 4, 97-104. https://doi.org/10.21272/mmi.2012.4-11

This work is licensed under a Creative Commons Attribution 4.0 International License

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