Abstract

In the article theoretical approaches in relation to planning of marketing activity in an insurance company are examined. Stages of marketing activity planning in insurance company are offered.

Keywords: insurance company, insurance marketing, planning of marketing activity, strategic and tactical plans

Cite as: Smirnova, Е. (2012). Planning of marketing activity in an insurance company. Marketing and Management of Innovations, 4, 130-135. https://doi.org/10.21272/mmi.2012.4-15

This work is licensed under a Creative Commons Attribution 4.0 International License

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