Abstract

  The article deals with the problems of a new product pricing. The authors have analyzed the traditional pricing stages and methods. Using the method of PSM, the optimal price for a new Ukrainian dosimeter has been defined in the article. The results of the potential clients survey of the vip-dosimeter are given. 

Keywords: price, costs, pricing methods, PSM, new product

Cite as: Chukhray N. & Bespalyuk, Kh. (2012). Optimum price determination for a new product. Marketing and Management of Innovations, 4, 23-33. https://doi.org/10.21272/mmi.2012.4-02

This work is licensed under a Creative Commons Attribution 4.0 International License

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