Abstract
The concepts of market competitive environment, force of a competitive position of the enterprise and the connection between its terms have been defined. The subjects and factors that affect them have been discovered. The methodical approach of their estimation has been developed.
Keywords: competition, market competitive environment, force of enterprise competitive position
Cite as: Dyachenko, T. (2012). Theoretical-methodical bases of the competitive environment and competitive position of the enterprise in the market estimation. Marketing and Management of Innovations, 4, 203-208. https://doi.org/10.21272/mmi.2012.4-24
This work is licensed under a Creative Commons Attribution 4.0 International License
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