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Authors:
E.A. Belovodskaya, D.A. Mikhaylenko
Pages: 34-42
Language: Russian
DOI: https://doi.org/10.21272/mmi.2012.4-03
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Abstract
Considered innovative approaches to packaging food products, conducted market research to determine the effects of different groups of food packaging products to consumer choice and consumers’ perception of innovation in packaging.
Keywords: packaging, food products, innovation, market research, consumer behavior
Cite as: Belovodskaya E. & Mikhaylenko, D. (2012). The marketing researching to impact of innovations in packaging on the minds of consumers. Marketing and Management of Innovations, 4, 34-42. https://doi.org/10.21272/mmi.2012.4-03
 This work is licensed under a Creative Commons Attribution 4.0 International License
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