Abstract

The article is devoted to the questions of territorial branding; the mechanism of territory brand development and advancement in obedience to strategy of regions development is offered.

Keywords: brand, territory branding, region development strategy, citizen self-identification

Cite as: Shatava Yu. & Karpishchenko, M. (2012). The mechanism of territorial branding development. Marketing and Management of Innovations, 4, 324-329. https://doi.org/10.21272/mmi.2012.4-37

This work is licensed under a Creative Commons Attribution 4.0 International License

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