Abstract

The author of the article described the ecological and economic security concept and defined main methodological approaches to its research. The necessity of the enterprise development on the bases of ecological marketing was grounded. An estimation procedure that shows ecological goods corresponds to different market subjects’ interests was suggested.

Keywords: ecological marketing, ecological good, ecological and economic security, enterprise, market

Cite as: Prokopenko O. & Shkola, V. (2012). Controlling of the ecological and economic enterprise security on the bases of ecomarketing. Marketing and Management of Innovations, 4, 337-346. https://doi.org/10.21272/mmi.2012.4-39

This work is licensed under a Creative Commons Attribution 4.0 International License

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