Abstract

  The article explores the theoretical and methodological principles of marketing commercialize innovations. Scientific and practical recommendations about use of marketing approach for commercialization of innovative activity results in the industry are developed. They consist of stages of commercialization marketing project management process observance and application of design, scenaring and network planning.

Keywords: marketing, commercialization of innovation, innovation, innovation activity

Cite as: Kalynychenko, M. (2012). The marketing of innovation activity results commercialization in industry. Marketing and Management of Innovations, 4, 43-50. https://doi.org/10.21272/mmi.2012.4-04

This work is licensed under a Creative Commons Attribution 4.0 International License

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