Abstract

The article is investigated the applicability of the Frank M. Bass mathematical model to assess extent and timing of innovative tourism product consumers’ perception. An author’s classification of innovative tourism products target consumers is done. The necessity of Frank M. Bass model adaption to the needs of the tourism market by introducing a factor that would reflect the personal selling specifics is proved.

Keywords: diffusion of innovations, innovative tourism product, Frank M. Bass model, superlidery, leaders, leaders followers, sales technique coefficient

Cite as: Miliutuna, Ju. (2012). Methodical basis of innovative tourism products markets options determination . Marketing and Management of Innovations, 4, 367-374. https://doi.org/10.21272/mmi.2012.4-43

This work is licensed under a Creative Commons Attribution 4.0 International License

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