Abstract

The approaches and methods of social responsibility implementation for developing environmental marketing strategies are examined, environmental marketing objectives for adopting social responsibility in forest sector are determined, principles of socially responsible environmental marketing are formulated.

Keywords: social responsibility, socially responsible environmental marketing, environmental marketing strategies, forest and wood-processing enterprises, forest sector

Cite as: Polovska, V. (2012). Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility. Marketing and Management of Innovations, 4, 375-383. https://doi.org/10.21272/mmi.2012.4-44

This work is licensed under a Creative Commons Attribution 4.0 International License

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