Abstract

  This article presents a dynamic mathematical model of demand for innovative and uninnovative production of enterprises. The model allows to estimate future demand as a result of consumer expectations of production quality. Consumer expectations are considered as the resource component of enterprise marketing potential. 

Keywords: potential of enterprise, relations between enterprise and consumers, model of demand, consumer expectations, innovative products

Cite as: Potrashkova, L. (2012). Demand model for production of an enterprise taking into account factor of consumer expectations. Marketing and Management of Innovations, 4, 51-57. https://doi.org/10.21272/mmi.2012.4-05

This work is licensed under a Creative Commons Attribution 4.0 International License

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