Abstract

  In the article the key theoretical and methodological bases of marketing innovation research are generalized. The fact that implementation of marketing innovations is mostly appropriate at the period of economic recession when the enterprises strongly suffer from the resources’ restrictions. The defining of basis regularities of implementing the marketing innovations by the enterprises of EU countries made possible to confirm the complementary character of non–technological and marketing innovations. 

Keywords: marketing innovations, organizational innovations, technological innovations, R&D, marketing method

Cite as: Taranenko, I. (2012). Mаrketing innovations: theoretical and methodical foundations and experience of implementation at EU countries. Marketing and Management of Innovations, 4, 58-65. https://doi.org/10.21272/mmi.2012.4-06

This work is licensed under a Creative Commons Attribution 4.0 International License

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