Abstract

Role of territorial marketing in the innovation development process and in the improving of important components of social and economic potential possibilities efficiency of industrial cities regional economic complex is discovered in this article.

Keywords: territorial marketing, innovation and market potential of industrial city, social and economic potential, old industrial region, marketing concept

Cite as: Dubnitsky, V., Danilina N. & Lunina, V. (2012). Development of territorial marketing complex for industrial cities of old industrial regions social and economic potential increase . Marketing and Management of Innovations, 4, 81-90. https://doi.org/10.21272/mmi.2012.4-09

This work is licensed under a Creative Commons Attribution 4.0 International License

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