Abstract

The paper represents logical block diagram of cooperative advertising costs adjustment in manufacturer and retailer’s logistics chain. Manufacturer and retailer’s joint interaction profit is considered provided linear demand function and nonlinear response function of advertising expenditures. Dimensionless variables system is introduced to form cooperative income function.

Keywords: income, optimization, dimensionless, cooperative advertising

Cite as: Zavirukha A. & Bludova, T. (2013). Modeling of manufacturer and retailer cooperative income considering advertising costs. Marketing and Management of Innovations, 1, 122-128. https://doi.org/10.21272/mmi.2013.1-10

This work is licensed under a Creative Commons Attribution 4.0 International License

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