Abstract

The aim of the article. The article summarizes the existing theoretical approaches to the assessment of corporate culture of enterprise and defined the benefits and shortcomings of existing assessment methods. The results of the analysis. In particular, the present methods of such complex phenomena as organization’s culture are conventionally divided into three groups: holistic – scholar is deeply immersed in the culture of the organization and acts as communication observer; metaphorical – the researcher uses language samples of documents, reports that there are stories and conversations that help to identify the fingerprints of culture, quantitative – the researcher evaluates many points of view for evaluating the attributes of organization’s culture. The authors concluded that it is important to develop methodology based on empirical evidence obtained as a result of a combination of both quantitative and holistic techniques for a comprehensive assessment of corporate culture. It will maximize the assessment of corporate culture. Thorough analysis of existing scientific research and theoretical developments of the mentioned problems the authors revealed the absence of adequate methodological approaches to quantify the level of corporate culture in the company. When calculating the integral indicator of corporate culture «LCC» – «Level of corporate culture», the authors performed a mathematical formalization assessment of corporate culture, the algorithm of calculation which includes seven stages. Hierarchical three-level structure of corporate culture was developed for assessing the corporate culture of the company. The limits of each criterion were determined. For identifying the relationship of each qualitative assessment of the value of the i-th parameter with the appropriate level of corporate culture (low, medium, high, high) authors used the method of analysis T. Saaty. Formula for calculating the integral index, defined by the range and quality level of corporate culture was proposed. Conclusions and directions of further researches. Proposed scientific and methodical approach to assessing corporate culture allows: to determine the level of corporate culture that emerged in the organization, to improve information and analytical support for process management, to reduce uncertainty and risk in the implementation process of its formation, to increase the validity and quality of administrative decisions.

Keywords: corporate culture, corporate culture assessment, qualimetrical approach, analytic hierarchy process

Cite as: Ovcharenko M. & Chervyakova, S. (2013). Methodical support of assessment of enterprise corporate culture. Marketing and Management of Innovations, 2, 130-141. https://doi.org/10.21272/mmi.2013.2-11

This work is licensed under a Creative Commons Attribution 4.0 International License

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