Abstract

The aim of the article. The aim of the article is to generalize conceptual approaches to the peculiarities of formation of intangible assets of the company in the context of strategic management, aimed at their effective involvement into economic circulation, in turn, will promote the growth of the capitalization of the сompany, having regard to the fundamental factors of the development of  knowledge economy. The results of the analysis. In the context of deliberate influence formation (target management and strategic positioning and development) we suggest classifying IA on the basis of their structurization according to the criterion of distinguishing basic sources of their formation, namely, intellect, provisions of law,  economic activity, business processes and  value chain formation. Thus. we distinguish between IA of marketing type, technical and technological type and cognitive type, which, in turn, enables a systematic approach to the development of a model of strategic-oriented management of the IA company. This classification also makes it possible to focus on the role of intangible assets in the process of establishing the market value of the company. Marketing type IA for industries with a long term production cycle, characterized by the variable impact, do not create a key factor of the industry success. But, on the other side of the coin, marketing intangible assets have stable and direct effect on the food industry enterprises that show continuing update of their product portfolio and have short production cycle (product has been developed, advertised, loyalty system has been created and implemented with its supporting measures and finally the cost of the company has increased). The Mars, which was founded in 1911 can be served as an example of the IA sustainable impact. The key point here is that the main part of the firm’s value consists of the range of seventeen brands. Technical and technological types of the IA require a long time period to develop, from the implementation of the idea into production model, according to the method, known as «intangible assets – tangible assets». The main feature of the technical and technological intangible assets lies in the significancy of the investments needed to create or to buy those assets. Moreover, an implementation and usage of the such assets accompanied by considerable risk because of unknown efficiency. Cognitive types of the IA will serve as a function to support both other above highlighted types. Conclusions and directions of further researches. Summing up the results of the study, we need to emphasize that intangible assets will play a crucial role in ensuring long-term success of enterprises due to the current trends in the economic systems. To investigate the role of IA, which facilitate the growth of the company value, one has to take into consideration a number of factors of both external and internal environment. In order to optimize management efforts, attention should be focused on the investigation of the role of different types of IA in the transformation of products of intellectual activity into a strategic asset of high value with their further conversion into equity and financial capital.

Keywords: intangible assets, valuation of intangible assets, enterprise value, market capitalization, intangible assets` strategically-oriented management

Cite as: Melnyk, O. (2013). Formation of intangible assets and their impact on the market value of industrial enterprises. Marketing and Management of Innovations, 3, 236-250. https://doi.org/10.21272/mmi.2013.3-21

This work is licensed under a Creative Commons Attribution 4.0 International License

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