Abstract

The aim of the article. The aim of the article is to develop scientific and methodical approach to the modeling and analysis of complex elements, settings, and the phase trajectories of competition in the market. Development of basic principles of the theory of competition reflects complexity of economic trends in processes at the level of enterprises, industries, markets. The results of the analysis. Despite the large number of methods and computational procedures to situation diagnostic in competitive market there is a need for a dynamic approach as basic element of axiomatic theory of competition. The author adapted such categories as «mass», «strength», «impact», «energy» in relation to the process of the competitive dynamics of the market. It is possible to reveal the nature of the vector process of interaction between participants of competition, to assess the competitive dynamics of vector in the context of market operators’ resellers. It is important to note that the dynamic component of competitive analysis will require fundamental review of existing methods and models for assessing the competitiveness of enterprises, investigation of the nature of competition in time. Such a poorly studied category as «competitive behavior», which will generate an appropriate analytical tools as part of the competitive dynamics of the theory of competition is analyzed as well. Despite the isolation of selected categories of «competition», «competitive», «competitive advantage», «competitive position», they are related to dynamics categories of. The author formed fundamentally new basis vector approach to the study of competition dynamics. Conclusions and directions of further researches. Thus, on theoretical level the author highlighted the dynamic component in the basis of axiomatic theory of competition through comparative analysis of the main elements of dynamic approach to the study of competitive processes. The system of coordinates «company’s competitiveness – competition – competitive behavior» is considered. It forms a basis for studying the dynamics of the level of competition in the context of clusters of retail trade in the region. The development of provisions of the dynamic approach to the study of competition requires the apparatus of nonlinear dynamics which is reflected in the study by synthesis of fractal geometry and time series generation. It is possible to form the competitive landscape of the market dynamics, to study the nature of competitive interaction between the participants of competition in retail environment. Further directions of research are to improve the procedures of fractal analysis of the competition dynamics in terms of time series of competitive behavior from local and network operators` positions.

Keywords: competition, competitive, competitive behavior, competitive position, competitive dynamics, geometry of fractals

Cite as: Zagornaya, T. (2013). Vector interaction model of factors of retailers` competitiveness. Marketing and Management of Innovations, 3, 35-44. https://doi.org/10.21272/mmi.2013.3-03

This work is licensed under a Creative Commons Attribution 4.0 International License

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