Abstract

The main objective of this article is to analyze the promotional communication on OP (organic products) market, considering some aspects of the announcement, eco-label, message, advertising, sales promotion, public relations and participation in fairs and exhibitions. It is based on the investigation of secondary sources of specialized literature regarding promotional communication techniques used in the market of organic food products. The paper highlights that implementation of several promotional communication strategies is vital in terms of raising people awareness in OP market. It explores factors that determine the success or failure of a promotional communication campaign in OP market as well.

Keywords: ecological food products (organic), promotional communication, message, eco-label, promotional communication techniques

Cite as: SebastianAtanasoaie, G. (2013). Communication policies on organic products market. Marketing and Management of Innovations, 3, 61-68. https://doi.org/10.21272/mmi.2013.3-06

This work is licensed under a Creative Commons Attribution 4.0 International License

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