Volume 5 Issue 1 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 5 Issue 1, 2014

published on March 30, 2014

S.M. Illiashenko

Journal site as the tool of knowledge marketing

Pages: 15-26

A.S. Teletov, V.V. Zarubinа, O.E. Timashova

The research and development prospects of the Ukrainian tourist brand

Pages: 27-42

A. Kisiołek

The development of internet advertisement in Poland throughout recent years

Pages: 43-51

O.V. Yurynets, O.Ya. Tomiuk

Expediency substantiation of company’s product policy changes for ensuring the competitiveness of automobile enterprises products

Pages: 52-63

T.V. Kysil

The theoretical basis for using the strategy of import substitution at industrial enterprises

Pages: 64-71

E.M. Azarian, D.S. Faivishenko

Theoretical aspects of competitiveness of the industry of mineral water

Pages: 72-80

A.A. Shubin, T.L. Mitiaeva

Financial planning as a key criterion for the effectiveness of segmentation and positioning of fast food

Pages: 81-91

A. Widawska-Stanisz

Social media as a new channel for company communication on the example of clothing company

Pages: 92-97

O.O. Dyma

Contemporary understanding of the intermediary services

Pages: 98-109

S. Kowalski

Stakeholder’s expectations and objectives of the sport club in the context of marketing activities

Pages: 110-115

I. Sowier-Kasprzyk

Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association

Pages: 116-123

B.T. Alkaravani

Marketing research of medical services quality

Pages: 124-131

A.V. Kolodka

Complex scheme of company image management on the stages of its life cycle

Pages: 132-141

N.V. Mahas

Improving of the integral evaluation methods of retail trade enterprises competitiveness

Pages: 142-151

P.H. Pererva, T.V. Omelianenko

The formation of energy supplying companies’ electricity customers’ relationship value

Pages: 152-160

E.B. Mazurin, I.I. Lapushkin, A.L. Lazarev

The results of the simulation process management

Pages: 161-171

Yu.M. Petrushenko, O.V. Dudkin

Crowdfunding as an innovative tool for financing projects of social and economic development

Pages: 172-182

D.O. Krykunenko

Development of personnel motivation models as a key component of innovative activity management

Pages: 183-191

L.O. Syhyda

Selection of marketing channels for the distribution of industrial enterprises’ innovative products

Pages: 192-200

O.I. Maslak, O.O. Bezruchko

Managing of economic potential of the enterprise at different stages of its life cycle

Pages: 201-212

T.M. Borysova

Economic and social pre-conditions for marketization of domestic non-profit sphere

Pages: 213-222

H.Ya. Hlukha

Economic growth factors system: theoretical and methodological aspect

Pages: 223-231

V.M. Nianko

The role of marketing researches in machine-building enterprise management

Pages: 232-243

T.S. Szép

The granger causality analysis of energy consumption and economic growth

Pages: 244-258

N.Ye. Letunovska

Social infrastructure of industrial enterprise and its role in the system of employee motivation

Pages: 259-269

L.S. Stasiuk

Analysis of financial potential of engineering enterprises the example of JSC «TEMP»

Pages: 270-278

N.O. Marhita, U.Z. Bilonizhka

Modern trends in the implementation of «green» logistics

Pages: 279-286

N.M. Chinkuliak, I.V. Marov

Comparative analysis of regions of Ukraine by the level of emissions from auto transport

Pages: 287-296

N.V. Kameneva

The optimization approach to regional environmental security

Pages: 297-306

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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