Abstract

The article deals with the role of the computer information systems in the enterprise marketing activities strategic management, enterprises marketing management information systems. Tthe stages of the development system and launch of a new product into the market within its life cycle are analyzed, exemplified by fat and oil industry.

Keywords: marketing activities, strategic management, automation, marketing information system, fat and oil industry

JEL Classification: L66, L86, M21, M31.

Cite as: Natorina, A. (2014). Analysis of information systems for the enterprises marketing activities management . Marketing and Management of Innovations, 2, 107-113. https://doi.org/10.21272/mmi.2014.2-09

This work is licensed under a Creative Commons Attribution 4.0 International License

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