Abstract

The aim of the article. The aim of the article is a comprehensive evaluation and analysis of the innovation potential of domestic industry, and study accounting and analytical procedures in the system support management decisions on systematic innovation activities of the entity. The results of the analysis. The economic essence of innovation as a set of systematic, consistent and interrelated activities of the enterprise in the scientific, technological, organizational, financial and commercial area which are intended and / or lead to the implementation of innovations. In order to implement a comprehensive evaluation of the author’s methods of enterprise’s ability to implement a systematic and consistent innovation activities Essence innovation capacity of enterprises as a set of resources required for the implementation of innovation. The meaning of innovation potential to achieve the highest success rates of strategic financial and economic activity. Estimation of the innovation potential of enterprises in Ukraine in the fields of mechanical engineering, metallurgy and chemical industry. We found that the highest innovation potential characteristic of the metallurgical industry, these companies have the largest resource base for the implementation of innovations, but in today’s reality of Ukraine’s economy and the world market innovation activities of these smelters is constrained by a number of subjective and objective factors , least innovative capacity typical engineering; Enterprise engineering industry also revealed differences between the average levels of innovative capacity of business entities geographically located in different regions of Ukraine, however, significant regional disparities innovative potential inherent in the chemical industry enterprises. The analyzed potential domestic enterprises to implement the product, process, marketing and organizational innovation. Determined that the machine-building industry harder all implement organizational innovations, ie to reform the structural organization of production and management activities, organizational change relationships between departments and divisions. We prove the feasibility of using the proposed technique evaluation and analysis of innovative capacity for accounting and analytical support for management decisions regarding innovation enterprises. Conclusions and directions of further researches. Based on the results of testing the proposed methods of evaluation of innovation ability of enterprises are proven benefits of its use, as the complexity of the evaluation, which is achieved through the use of quantitative data and statistical financial reporting quality information and a questionnaire survey of expert groups of the company; comparability of the results for different industries and regions of Ukraine; possibility of quantitative generalization of the results to inform decisions and conclusions on the various levels of government business entities.

Keywords: analysis, innovation, innovation activity, enterprise innovation potency, managerial decision

JEL Classification: O31, О33.

Cite as: Labunska, S. (2014). Comprehensive evaluation and analysis of industrial enterprises innovation potencies. Marketing and Management of Innovations, 3, 102-112. https://doi.org/10.21272/mmi.2014.3-10

This work is licensed under a Creative Commons Attribution 4.0 International License

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