Abstract

The aim of the article. The aim of the article is to determine the nature and characteristics of the use of benchmarking in the activity of domestic enterprises of automobile industry under current economic conditions.  The results of the analysis. The article identified the concept of benchmarking, examining the stages of benchmarking, determination the efficiency of benchmarking in work automakers. It is considered the historical aspects of the emergence of benchmarking method in world economics. It is determined the economic aspects of the benchmarking in the work of enterprise automobile industry. The analysis on the stages of benchmarking of innovative products in the modern development of the productive forces and the impact of market factors on the economic activities of companies, including in the enterprise of automobile industry. The attention is focused on the specifics of implementing benchmarking at companies of automobile industry. It is considered statistics number of owners of electric vehicles worldwide.  The authors researched market of electric vehicles in Ukraine. Also, it is considered the need of benchmarking using to improve the competitiveness of the national automobile industry especially CJSC “Zaporizhia Automobile Building Plant”. Authors suggested reasonable steps for its improvement. The authors improved methodical approach to assessing the selection of vehicles with the best technical parameters based on benchmarking, which, unlike the existing ones, based on the calculation of the integral factor of technical specifications of vehicles in order to establish better competitive products of companies automobile industry among evaluated. The main indicators of the national production of electric vehicles are shown. Attention is paid to the development of important ways of CJSC “Zaporizhia Automobile Building Plant”, where authors established the aspects that need to pay attention in the management of the industrial enterprise. Conclusions and directions of further researches. It is formed the basis of conclusions and recommendations for further research on the subject of the article. Benchmarking can be regarded as one of the most important areas of strategic marketing oriented research. Enterprises of automotive industry must develop activities of the “best” products and marketing process using areas of competitors and companies working in similar areas to identify possible ways to improve their methods. Prospects for further study of the topic should be related to the formation of methodological approaches to identify market segments for each make of car with an electric motor based on price, quality and technical characteristics of the car.

Keywords: benchmarking, phase, enterprise, electriccar, automobile industry, assessment

JEL Classification: D20, L62, М31.

Cite as: Taraniuk, L., Taraniuk, K., Shimko V. & Marchenko, T. (2016). Organizational and economic aspects of benchmarking innovative products at the automobile industry enterprises . Marketing and Management of Innovations, 2, 108-116. https://doi.org/10.21272/mmi.2016.2-10

This work is licensed under a Creative Commons Attribution 4.0 International License

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