Abstract

The aim of the article. The main purpose of the article is the description of the model for estimation of enterprise management system potential, based on fuzzy logic, and studying its behavior at critical points. The results of the analysis. In the article it is proved that the enterprise management system potential is a strategic basis for the formation of the overall enterprise potential. In this context, the importance of solving the problem of quantitative evaluation of enterprise management system potential obviously increases. In the article, the existence of a number of approaches to evaluating enterprise management system potential is demonstrated. Most of these approaches meet the author’s conception of the nature of such instruments. Specifically, these approaches involve the estimating both subjective and objective component of management processes and based on the calculation of the indicators, reflecting the actual performance of management. However, most of the investigated approaches are not reflect the correspondence between components of management system potential and elements of management systems. In the article, the components of management system potential are ordered into the units according to the same nature (objective, subjective and combined components). The enterprise management system potential is considered as a function of the potentials of its constituent units. As these units is proposed to consider: the informative and technical potential (objective component), the structural and functional potential (objective component), the management personnel potential (subjective component), the potential of preparing, adoption and implementation of management decisions (combined component). According to the fact that the enterprise management system potential is not quantifiable variable, it is advisable the feasibility of fuzzy logic for its evaluation. In order to quantify the enterprise management system potential as a function of its constituent units’ potential, it is proposed to use the Mamdani type fuzzy inference, which is one of the most common fuzzy logic methodologies. The Mamdani type fuzzy inference for enterprise management system potential allows us to establish a quantitative relationship between the potential of the management system and its constituent units, providing an opportunity to assess the state of a certain company management system potential and identify areas of development. The analysis response surface models with different combinations of values of input parameters (i.e., potential for the units of the enterprise management system) shows that the total potential system with a wide range of potential values for the units sets to about 0,5. To ensure a higher level of potential need to provide the three potentials (the structural and functional potential, the informative and technical potential, the management personnel potential) not less than 0,8. However, it is shown that the potential of preparing, adoption and implementation of management decisions negligible impacts on overall management system potential. This finding further confirms the thesis about the combined nature of the potential of preparing, adoption and implementation of management decisions and its dependence on the optimum combination of objective and subjective components of management processes in the enterprise. Conclusions and direction of further researches. The mathematical model witch is developed allows determine the enterprise management system potential basing on quantitative evaluation of the potentials of its units, such as the structural and functional potential; the information and technical potential; the management personnel potential; the potential of preparing, adoption and implementation of management decisions. The directions of development of enterprise management system potential can be defined according to results of its estimating.

Keywords: enterprise management system, enterprise management system potential, fuzzy logic, model, estimation of enterprise management system potential, response surface

JEL Classification: C51, M10.

Cite as: Kalyuzhna, N. (2016). Model for estimation of enterprise management system potential: description and study . Marketing and Management of Innovations, 2, 144-155. https://doi.org/10.21272/mmi.2016.2-13

This work is licensed under a Creative Commons Attribution 4.0 International License

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