Abstract

Under the present economic conditions important role in creating a favorable environment for the development of national economy belongs to foreign investment. Involvement of foreign investment in th economy gives the recipient countries a number of benefits, most important of which are: to improve the balance of payments, the possibility of innovative technologies transfer and «know-how», a comprehensive utilization of territory resources, export potential increasing, along with the reduction of dependence on imports, which in the end gives a positive socio-economic impact. The focus of Ukraine on improving the performance of investment attractiveness and achieving the expected challenges facing the national economy at present, contribute in the near future the rising popularity of such sphere of activity as business planning. Despite the availability of a sufficient number of works on the subject of business planning, the practical aspects of the business plan specifics in Ukrainian business environment are not investigated enough. The aim of the article. The article investigates the performance of investment attractiveness of Ukraine. The reasons which can induce a foreign partner to invest are investigated. Interest in the techniques of writing a business plan is due to the fact that this document is the main tool for visual representation of commercial and investment ideas to project initiator. It is a way of attracting the attention of investors and attracting external resources for the implementation of business projects. The authors made comparative analysis of existing methodologies to creating business plans. The lack of a clear approach to technology development for business plans in Ukraine leds to the development feasibility of the author practically tested procedures for business planning, operational division of which makes it possible to plan correctly the schedule and fullness of all necessary work for completing business project. The results of the analysis.  The study found that there are a number of factors that determine the importance of additional investments into the economy of Ukraine. The significant role in investment politics plays the well thought-out business planning of each project. Creation of successful startup or implementation of innovative changes in the company is impossible without the development of a business plan. The article compared the most famous international methods of preparing a business plan and the authors concluded that the domestic realities make urgent the issue of introduction the own ideological model of business planniing. The author methodological consistency of work to develop a business plan shows the percentage share of each stage of business planning in the totality of transactions necessary to the successful completion and presentation of the results of business project. Conclusions and directions of further researches. Thus, the presented operating division will enable accurately and efficiently plan the work in the process of business planning. Issues that deserve attention in further research concerning the definition of place of business planning in the implementation of significant changes in the company in various fields of activity.

Keywords: business planning, investment project, business plan structure, investment attractiveness, foreign investment

JEL Classification: M13, O29.

Cite as: Letunovska, N., Dalechin О. & Bieliaieva, K. (2017). Practical aspects of business planning in the system of investment project implementation. Marketing and Management of Innovations, 3, 226-235. https://doi.org/10.21272/mmi.2017.3-21

This work is licensed under a Creative Commons Attribution 4.0 International License

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